FUNDAMENTALLY is a marketplace that seeks to promote an ethical economy and reduce the environmental footprint of its users. We work to maximize the opportunities to achieve a positive impact through a community of conscious producers and consumers.
What Is An Ethical Brand?
Ethical brands are breaking the paradigms of capitalism, and we consider it necessary to potentiate your efforts. Fundamentally is the marketplace for those who consciously make decisions daily to reduce your environmental footprint and increase your positive impact. We have the power to decide the type of industry we support with our purchase decisions and of which we are part.
We are all co-creators of the system. We are not talking about a new utopia; it is a call to action and a recognition to those who have already begun to create the realities they want to see!
“Each purchase supports a type of company,
we must support only the companies that deserve it “
-Diana Hdez, Founder
#SupportTheBrandsThatCare
FLLY Decalogue Of Ethics
Creativity And Durability
- Future Oriented Thinking
- Traceability, Codes Of Conduct And Cooperation
- WOMEN EMPOWERMENT
- Transparency And Accountability
- No GREENWASHING
- Animal Ethics
- Value In Design
- Produce Only What Is Needed
- Promotion Of Ethical Consumption
Creativity And Durability
New business thinking needs to be implemented to create a more impactful change in the fashion industry. The economic and industrial systems of the fashion industry are currently based on extremely fast production cycles, changing trends and programmed obsolescence of products. As garment prices fall, they have sought to maintain profitability by increasing the number of units sold, which has generated a large number of fashion products in the market and extremely saturated markets. Very often, it is feared that the sustainable business approach means degrowth, and in a way it is, to make way for development and this should be seen as a new challenge and an opportunity to do things creatively and differently.
Future Oriented Thinking
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Traceability, Codes Of Conduct And Cooperation
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WOMEN EMPOWERMENT
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Transparency And Accountability
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No GREENWASHING
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Animal Ethics
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Value In Design
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Produce Only What Is Needed
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Promotion Of Ethical Consumption
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Why Are Ethical Brands Important?
We have started by joining the fashion transformation movement. Clothing is more than protection for the body, it is a projection of our being. It is a form of collective communication; The history of mankind has been made of cloth.
We love Fashion, but as many of us know, this industry has a social and environmental impact that is causing an imbalance in our ecosystems: pollution and over-exploitation of natural and humans resources. However, the fault does not fall on Fashion per se, but on the economic model with which it operates and many other industries. It is time to transform it!
With this in mind, we seek to strengthen the ethical and low environmental impact movement. We created an ethical Fashion and lifestyle Marketplace that brings together the best and most varied alternatives of superior quality products, responsibly made. We connect conscious producers and consumers, promoting philanthropy.
Within a digital space, under the concept of curation and design, we incorporate three components that we consider essential to have a far-reaching positive impact: Ethical Fashion, Circular Economy and Positive Causes.
